About SIA

SIA was created by Jeff Hertz and Kevin Seltzer in the fall of 2019 with the mission of revolutionizing chronic illness and wellness health care for an ever increasing and growing segment of the population who seek personalized healthier lifestyles and outcomes. 

Initially, SIA placed its focus solely on those individuals with chronic illnesses given its prevalence within the United States.  Unfortunately, too many individuals struggle to start and stay on these chronic illness treatment regimens for reasons including affordability, healthcare access, negative perceptions, and socioeconomic factors.  As a result, more of the afflicted population’s health is significantly deteriorating, more are unnecessarily living in pain for much of their lifetimes, and more are placing unintended considerable financial burdens on the healthcare infrastructure. 

In the spring of 2020, SIA further evolved its thinking beyond the immediate chronic illness treatment needs confronting a broad subset of the population to also include a more comprehensive holistic and preventative approach to healthcare.  As a result, SIA added a wellness platform to its business model including vitamin IV hydration and anti-aging treatments focusing on strengthening immune systems and generally enhancing lifestyles both physically and mentally. 

Most recently in the summer of 2020 given extensive demand by physicians to directly service and capture their own patients’ pharmaceutical requirements, existing pharmacies desire to operate more efficiently, and the need for pharmacists to transition their pharmacies to the next generation of operator; SIA introduced its consulting services business segment.  Jeff’s extensive pharmacy operational and management experiences and Kevin’s deep strategic financial background enables SIA to provide a turn-key approach to pharmacies for set-up, infrastructure, accounting, audit, and compliance related needs.  In addition, SIA consulting services also provides strategic financial guidance for sellers and buyers of pharmacies to include transaction structuring, data room management, due diligence, and effective transition planning post sale. 

At present day, SIA is a unique, comprehensive, yet personalized healthcare solution providing specialty/medical infusions, wellness infusions, anti-aging treatments, retail pharmaceuticals and consulting services.  SIA is an old-world apothecary, medical clinic, and medi-spa wrapped up in one that will create a state of the art, warm and inviting “spa” like experience.  This experience will prove to be extremely enjoyable for those individuals seeking wellness treatments and transform the chronically ill patient’s attitudes towards the rigors of their ongoing treatments.  It will help to humanize the experience and alleviate some of the anxiety and stigmas typically associated with these procedures, which are intended to lead to better adherence and healthier outcomes. 

SIA’s unique approach will also offer other therapeutic treatments during medical infusion treatments to enhance the overall experience.  As part of addressing growing health concerns, it is not only important to reactively treat these chronic illnesses; but also, to begin educating individuals and promoting wellness health regimens proactively.  Through this commitment to each patient’s on-going well-being, SIA will differentiate itself engendering brand loyalty for many years to come. 

Our flagship location is conveniently located in Glades Plaza at 2200 Glades Road Suite 304 Boca Raton, Florida and will be opening in November of 2020.  In the interim, we will be providing treatments at SIA’s second location: located at 4720 NW Boca Raton Boulevard Suite D105, as well as in-home services for our wellness treatments.  We look forward to servicing Boca Raton and the surrounding southeastern Florida communities for many years to come.